The Day After Tomorrow is a Post Apocalyptic, Action, Adventure, Drama film directed by Roland Emmerich; director of Independence Day, Godzilla and 2012. Although it is a Post Apocalyptic film it challenges the conventions of most Post Apocalyptic, in that the apocalypse is triggered by the inconvenient truth of global climate change, rather than a stereotypical nuclear war seen in films such as Terminator. This gives the film a unique selling point, as it was the first successful film to cover the extreme consequences of climate change.
I feel it is important to investigate or simply watch films of a similar genre but totally different nature to give a good insight as to what is possible in the same genre; this helps develop creative ideas to challenge the codes and conventions of the genre and create something new.
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