This QR code was encorporated onto Sean's poster, however due to personal preference on design, I decided not to use one.
QR Codes are becoming increasingly more popular with the development of Smart Phones. The user simply scans the square, and they are taken to the specified website. This is another way of distributing and advertising out film, and having it on one of the posters makes it extremely accessible for someone to scan.
For example, if the poster was displayed in a cinema, someone would be able to scan the code and watch promotional material of the film, which then might persuade them to watch it.
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